Pricing

Simple, honest pricing.

Three plans. Cancel any time.

Lite

Try Alex. No card needed.

£0
  • 10 AI messages/day
  • Food and calorie logging
  • Workout logging
  • Weight tracking
  • Basic dashboard
Sign up

Active

Your food, sorted.

£4.99/mo

or £49.99/yr, which works out at £4.17/mo

Save 16%
  • Log by typing or a photo, and see your calories and protein for the day.
  • Build your own meals and import recipes from most links.
  • Plan the week and get one shopping list.
Get started

Pro

The full picture. Food, training and recovery, all in one coach.

£9.99/mo

or £99.90/yr, which works out at £8.33/mo

Save 16%
  • Everything in Active
  • Every macro, not just calories. Carbs, fat, fibre and salt, as well as protein.
  • Programmes built for you. Tell Alex your goal, or your event date, and it builds your training plan.
  • See how you recover. Sleep and HRV trends next to your training, with recovery insights.
  • Full stats and charts. Spot your trends week by week.
  • More photo logging and more in-depth coaching each day.
Get started

Are you a personal trainer?

Coach with Alex. Start free with up to 5 clients, then just 3% on payments taken through Alex (plus Stripe's own card fee), capped at £2,000 a month.

Alex. PT

FAQ

Can I cancel any time?

Yes. Cancel on your Account page at any time. Your access continues to the end of the billing period.

What counts as a message?

Every time you send something to Alex counts as one message. Lite is 10 a day. Active and Pro include generous daily AI coaching (fair use), and that resets at midnight UK time.

Still have questions?

hello@getalex.app